Strategy, Film, Social, Essay
adcolor 2020 was about being here for it. THE LET DOWNS, THE TURN UPS, THE SUCCESSES AND THE STRUGGLES. AND FACING THE DUEL PANDEMICS OF COVID-19 AND RACISM, BEING HERE FOR OUR COMMUNITY—WHO LOST THEIR JOBS AND THEIR LIVES AT DISPROPORTIONATE RATES—WAS MORE IMPORTANT THAN EVER.
HERE FOR IT
The theme for the 2020 ADCOLOR conference was Here For It. So, for the opening video, we wanted to make it clear that in a year with so much loss, pain, struggle and strength, being Here for It means being here for all of it.
CD - Rafa Serrano