VCU Ad club's "Camp adventure"
Dose of Reality
Cosplayed as a Creative Director over the summer for VCU Ad Club's Camp ADventure, where I taught a team of (hopeful) writers and designers to think big and make the truth around child exploitation impossible to ignore.
The Idea: Hack the Google homepage in a way that's never been done before on International Missing Children's Day
The Campaign: a social and pre-roll blitz that forces people to confront the truth about child sexual abuse in the place they're most comfortable and most distracted—their social feed.
The Case Study: Check it out