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VCU AD CLUB

Camp ADventure — Creative Director

Dose of Reality

Cosplayed as a Creative Director over the summer for VCU Ad Club's Camp ADventure, where I taught a team of student writers and art directors to think big and make the truth around child exploitation impossible to ignore.  

The Team: Austin Pak, Katie Merifield, Zoe Alexander

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The Idea: Hack the Google homepage in a way that's never been done before on International Missing Children's Day

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The Campaign: a social and pre-roll blitz that forces people to confront the truth about child sexual abuse in the place they're most comfortable and most distracted—their social feed. 

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The Case Study: Check it out