Traditions with a Twist
Food Lion Holiday Social
For the holidays, we took a different approach to social recipe videos. Instead of Tasty-style top-down videos, we created a series that told the story of a mom teaching her son how to put a twist on a traditional family recipe.
We figured out which holiday recipes were most popular in each state, then created 20 unique pieces of content.
10 minute-long videos for Facebook and Instagram.
10 six-second videos for Pinterest and IG Stories.