Traditions with a Twist

Food Lion Holiday Social

For the holidays, we took a different approach to social recipe videos. Instead of Tasty-style top-down videos, we created a series that told the story of a mom teaching her son how to put a twist on a traditional family recipe. 

AD - Ivy Phan


We figured out which holiday recipes were most popular in each state, then created 20 unique pieces of content.

10 minute-long videos for Facebook and Instagram. 

10 six-second videos for Pinterest and IG Stories.

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